Brand Foundations
That starts with crafting the verbal narrative that makes you the obvious choice: your positioning, messaging, and brand story.
Marketing that shows up in your sales numbers
Get an entire marketing department at your fingertips to help you achieve your next level of growth, without managing a dozen different vendors or people.
Start growing
Senior-led, with every capability you need, all tied back to your revenue.
You’re in good company, across money transfer, convenience retail, professional tools, restaurants, publishing and financial services.
Your New Marketing Team Looks Like This
Strategy, brand, marketing, execution. All under one roof.
40+
Years In Business
You never get handed off to a junior marketer who doesn’t understand your industry.
4
Steps To Predictable Growth
Discover. Define. Design. Deliver. The system that replaces one-off tactics.
30
Disciplines Under One Roof
Strategy, brand, creative and execution under one roof. From store fronts and tradeshow booths to direct mail, website development and social media, you’ll be fully supported.
$300k
Rebuilt Into A Real Number
One client came to us spending $300k a year with no way to justify it. We rebuilt the plan, cut the waste, and gave them a number that actually made sense.
6
Featured Client Stories
Western Union, EnviroMavens, VETO Pro Pac, FLOW, T4L and Romanacci, in their words.
1
Team, One Plan, One P&L
One team under one roof. One unified plan. One sustainable growth trajectory.
At Grafico, we look challenge in the face.
Marketing your business effectively can be quite a puzzle today. Managing the multiples of what to do, when to do it, where to do it, and who will do it makes the already complex even more perplexing. You need the right mix of people, technology, and creativity to plan, deploy, and monitor an effective marketing program.
You’re spending on marketing but have no idea what’s actually driving revenue.
Everything we do gets tied back to data and analytics. We only do what we know will drive results.
You’ve paid for ad space on a grocery cart and a printer to create your signage.
Strategy, brand, creative and execution under one roof. From store fronts and tradeshow booths to direct mail, website development and social media, you’ll be fully supported.
You have an IT guy for your website and a freelancer on your social media.
The days of being a marketing project manager with no holistic approach to growth are behind you.
None of them talk to each other.
Growth doesn’t happen in a vacuum, which means your marketing shouldn’t exist in silos.
You’re doing marketing activities across channels without having a cohesive strategy, and you know it’s affecting your growth.
Before you start marketing yourself, you have to understand who you’re marketing to, why they’d choose you, and where your business stands today.
Quite frankly, you have no idea what’s working and what isn’t.
Every campaign we run generates data. We track all of it, analyze it, and turn it into the business intelligence needed to make real decisions: what to scale, what to cut, and where the next dollar goes.
You want clarity: a realistic plan tailored to your business.
Once we know where you stand, we build out your marketing strategy, and we map the channels that fit your buyer, not what’s temporarily trending.
You want confidence about where to spend your next dollar.
One client came to us spending $300k a year with no way to justify it. We rebuilt the plan, cut the waste, and gave them a number that actually made sense.
You want a team that keeps your marketing strategy moving without you having to check in every single day.
We’ve been around 40+ years, which means you’re working with the experts who have experience across channels and verticals.
Your New Marketing Team
Looks Like This
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Full Capabilities
Strategy, brand, creative, and execution under one roof.
From store fronts and tradeshow booths to direct mail, website development, and social media, you'll be fully supported. The days of being a marketing project manager with no holistic approach to growth are behind you.
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Senior Led
We've been around 40+ years.
Which means you're working with the experts who have experience across channels and verticals. You'll never be handed off to a junior marketer who doesn't understand the intricacies of your industry or business.
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Data Driven
Everything we do gets tied back to data and analytics.
We only do what we know will drive results. One client came to us spending $300k a year with no way to justify it. We rebuilt the plan, cut the waste, and gave them a number that actually made sense.
Every Aspect of Growth, Covered
Environmental Design
From your website to your storefront or vehicles to your signage and take-home brochure, every aspect of the customer experience impacts your revenue.
Ongoing Marketing
We build out your marketing strategy, so that we only run the channels that fit your buyer, not what's temporarily trending.
Results
We track all of it, analyze it, and turn it into the business intelligence needed to make real decisions: what to scale, what to cut, and where the next dollar goes.
One team under one roof. One unified plan.
You'll never be handed off to a junior marketer who doesn't understand the intricacies of your industry or business.
Lou Costantini
Founder, Chief Creative Officer
Jim Higgins
Team leadership
Grafico
Strategy. Brand. Marketing. Execution.
Laura Soldi
Team leadership
- Brand story Brand Foundations
- Web design and CRM Brand Foundations
- Signage Environmental Design
- Exhibit and tradeshow design Environmental Design
- Social media and paid ads Ongoing Marketing
- Content and SEO Ongoing Marketing
The right fit
is everything.
We apply 40+ years of diversified industry experience every day, no matter the size of your company.
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Money transfer
Retail signage and merchandising for Western Union, from the Times Square store to thousands of Agent locations.
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Convenience retail
For FLOW, the name, the logo and every square inch of the store, re-imagined as one brand.
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Restaurants
For Romanacci, the mix of cuisine, environment and a brand story people can connect with.
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Professional tools
Design prototyping, POS merchandising and print collateral for a line of tool bags that is best in class.
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Environmental services
Brand story, website and transit design for EnviroMavens, built at the height of a pandemic.
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Prepaid cards
Marketing, design, compliance and production for a prepaid program launched to millions of people.
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Publishing
Editorial brands live on paper and on screen at once. Print collateral, digital content, email marketing and direct mail, all under one roof.
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Media
Campaign work that has to be right the first time. Digital and print ads, social media content, video and animation.
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Commercial real estate
Buildings let on the experience around them. Signage, print collateral, website and apps, market research.
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Financial services
High trust categories need high care. Brand story, messaging, CRM, automations and email marketing.
The big ideas behind better results.
Featured projects that our team and our clients take great pride in.
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Retail modelingPOS merchandisingSignage
Western Union
- Thousandsof Agent locations touched
- Times Squareflagship store program
Repositioning a global brand at retail
“Not only did the volume in our store in Times Square increase, but we leveraged Grafico’s creativity to develop a new retail signage and merchandising program that touched thousands of Agent locations.”Wendi, Western Union
What we did
- A new retail signage and merchandising program.
- From the Times Square store out to Agent locations.
- Retail modeling, POS merchandising and print collateral.
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Brand storyLogo marks and standardsRetail prototype
FLOW
- Every square inchof the store re-imagined
- Name and logore-imagined with it
Grafico goes with the FLOW
“We thought we were headed in the right direction until we met Grafico. They took our brand to a level we couldn’t have achieved on our own. The name, logo, and every square inch of the store was re-imagined. Thank goodness we found them.”Eli, FLOW
What we did
- A new name and a new logo.
- Every square inch of the store re-imagined.
- Retail prototype and standards.
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Design prototypingPOS merchandisingPrint collateral
VETO Pro Pac
- Best in classline of tool bags
- Fixtures and printfour pieces on file
Extraordinary design talent that’s “in the bag”
“Every time we give Grafico a new challenge, they come through. Our line of tool bags is best in class and we feel the same way about team Grafico. It’s a real advantage to have a resource that helps us solve tough problems.”Jim, VETO Pro Pac
What we did
- Design prototyping for the line.
- POS merchandising for the retail fixtures.
- Print collateral for the range.
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Brand storySignagePrint collateral
Romanacci
- Brand experiencecuisine, environment and story
- Loyaltywhat the right mix creates
Do as the Romans do
“Grafico ci ha aiutato a rendere la nostra brand experience qualcosa di speciale. Ci hanno aiutato a capire che entrare in contatto con i tuoi clienti va ben oltre vendere pizza come merce. La giusta miscela di cucina, ambiente e una storia con cui le persone possono connettersi è ciò che crea lealtà.”Maurizio, Romanacci
“Grafico helped us make our brand experience something special. They helped us realize that connecting with your customers goes way beyond selling pizza as a commodity. The right mix of cuisine, environment and a brand story people can connect with is what creates loyalty.”
What we did
- A brand story people can connect with.
- Signage, mural and glass for the room.
- Menus, business cards and print.
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Brand storyWebsite and appsTransit design
EnviroMavens
- 7 touchpointsapparel to website
- Mid pandemicbuilt with grace
Making a difference at the height of a pandemic
“I never claimed to be a marketer, but it’s nice to work with a team that is willing to help me understand it better. Grafico is a patient, accommodating partner. They took the seeds of our expertise and created something we couldn’t have imagined. And they did so with grace in the middle of a scary pandemic.”David, EnviroMavens
What we did
- A brand story built from the seeds of their own expertise.
- Website, brochure and sell sheet.
- Apparel, transport graphics and social.
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Print collateralDirect mailWebsite and apps
T4L
- Millionsof people in the launch
- Compliancedesign and production
The right partner is everything
“When you’re launching a prepaid program to millions of people, you can’t take chances. Grafico not only knows marketing, design, compliance, and production better than anyone I know, their attention to detail and high level of service makes them the perfect partner.”Jeff, T4L
What we did
- Card carrier and packaging for the program.
- Direct mail and flyers.
- Website and device creative.
What our clients say,
in their own words.
Client testimonials
See the workSixclients, named and quoted on the record.
- Retail
- Construction
- Publishing
- Real estate
- Consumer products
- Industrial hygiene
- Financial services
- And beyond
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Western Union
“Not only did the volume in our store in Times Square increase, but we leveraged Grafico’s creativity to develop a new retail signage and merchandising program that touched thousands of Agent locations.”
WendiWestern Union
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FLOW
“We thought we were headed in the right direction until we met Grafico. They took our brand to a level we couldn’t have achieved on our own. The name, logo, and every square inch of the store was re-imagined. Thank goodness we found them.”
EliFLOW
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VETO Pro Pac
“Every time we give Grafico a new challenge, they come through. Our line of tool bags is best in class and we feel the same way about team Grafico. It’s a real advantage to have a resource that helps us solve tough problems.”
JimVETO Pro Pac
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T4L
“When you’re launching a prepaid program to millions of people, you can’t take chances. Grafico not only knows marketing, design, compliance, and production better than anyone I know, their attention to detail and high level of service makes them the perfect partner.”
JeffT4L
-
EnviroMavens
“I never claimed to be a marketer, but it’s nice to work with a team that is willing to help me understand it better. Grafico is a patient, accommodating partner. They took the seeds of our expertise and created something we couldn’t have imagined. And they did so with grace in the middle of a scary pandemic.”
DavidEnviroMavens
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Romanacci
“Grafico ci ha aiutato a rendere la nostra brand experience qualcosa di speciale. Ci hanno aiutato a capire che entrare in contatto con i tuoi clienti va ben oltre vendere pizza come merce.”
Translation
“Grafico helped us make our brand experience something special. They helped us realize that connecting with your customers goes way beyond selling pizza as a commodity.”
MaurizioRomanacci
Forty years of results
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1986
The year Grafico opened. Marketing meant newspapers, magazines, billboards, direct mail, broadcast and the Yellow Pages.
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40+
Years of work across channels and verticals. You work with the experts, never a junior handoff.
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30
Disciplines under one roof, from storefronts and tradeshow booths to email, SEO and paid ads.
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4D
Discover. Define. Design. Deliver. The approach that gets a business to predictable growth.
-
ONE
One team under one roof. One unified plan. One sustainable growth trajectory.
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TWO
Two ways to work, project based or subscription based, regardless of industry type.
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S M L
A unique agility to accommodate small, medium, and large company budgets.
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ALL
Use one or use them all. Let your goals and metrics be your guide.
You’re in good company
We developed a retail signage and merchandising program for Western Union that touched thousands of Agent locations.
See the work-
Convenience retail. The name, logo and every square inch of the store, re-imagined.
-
Professional tools. A line of tool bags the client calls best in class.
-
Restaurants. Cuisine, environment and a story people can connect with.
-
EnviroMavens
Environmental services. Marketing made at the height of a pandemic.
-
T4L
Prepaid cards. Marketing, design, compliance and production for a launch to millions.
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Media.
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Editorial.
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Commercial real estate.
-
Financial services.
Trade tactics for a sustainable system.
Discover. Define. Design. Deliver. A 4D approach to get your business to predictable growth.
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Discover what’s actually happening in your business
Before you start marketing yourself, you have to understand who you’re marketing to, why they’d choose you, and where your business stands today. So this is where we start: with market research, a look at your competitors, and an audit of your current brand, website, and marketing.
This may include
- Market research
- Competitor analysis
- Customer research
- Brand audit
- Website audit
- Marketing audit
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Define your marketing strategy and tactical roadmap
Once we know where you stand, we build out your marketing strategy. That starts with crafting the verbal narrative that makes you the obvious choice: your positioning, messaging, and brand story. From there, we map the channels that fit your buyer, not what’s temporarily trending.
This may include
- Positioning
- Messaging
- Brand story
- Marketing strategy
- Channel planning
- Budget and timeline mapping
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Design your customers’ brand experience
Every touchpoint either brings you money or loses you money, whether that touchpoint is online, over the phone, or in person. We build out every aspect of your customer journey, from your website to your storefront or vehicles to your signage and take-home brochure.
This may include
- Web design
- Graphic design
- CRM setup and design
- Automations
- Signage
- Transit design
- Retail modeling
- Design prototyping
- POS merchandising
- Print collateral
- Exhibit and tradeshow design
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Deliver ongoing marketing results
Now that you have a story to tell and a customer experience in demand, it’s time to start driving traffic to your business. No matter which channels we leverage, everything and everyone works together to bring you the highest ROI possible.
This may include
- Social media
- Paid ads
- Email marketing
- Content creation
- Search engine optimization
- AI search optimization
- Direct mail
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The end result
Processes are great, but we’re here for the outcome. We track all of it, analyze it, and turn it into the business intelligence needed to make real decisions: what to scale, what to cut, and where the next dollar goes. All of it gets tied back to the one thing that matters: revenue.
Use one or use them all.
Let your goals and metrics be your guide. The new Grafico has packaged the perfect platform of essential services to grow your business.
Marketing
Package 01
14capabilities
- Strategy, management and integration
- Highly targeted strategic planning, with a budget that aligns with your goals and objectives.
Design
Package 02
11capabilities
- Award winning and compelling brand content
- Professional creative talent on demand: logos, websites, videos, email campaigns and more.
Results
Package 03
5capabilities
- Data driven monitoring and decisioning
- Simple, insightful reports and tools that focus on the things that impact your brand the most.
All under one roof
All three
Packages 01 to 03
One teamone plan
- Your own outsourced marketing and design team.
- Less stress. Less cost.
Your new marketing team looks like this
- Full capabilitiesStrategy, brand, creative, and execution under one roof. From store fronts and tradeshow booths to direct mail, website development, and social media, you’ll be fully supported.
- Senior ledWe’ve been around 40+ years, which means you’re working with the experts who have experience across channels and verticals.
- Data drivenEverything we do gets tied back to data and analytics. We only do what we know will drive results.
- A realistic planTailored to your business.
- ConfidenceAbout where to spend your next dollar.
- A team that keeps movingWithout you having to check in every single day.
A modular approach to packaging our products and services
Comprehensive marketing and design services that create results.
All backed by data driven monitoring and decisioning. Campaign performance. Call and lead tracking. Business analytics.
Helpful articles, tips and trends.
Resource center
Blog
Rebranding Without Regret
Read article
Resource center
Blog
Beyond Outsourcing: Why Grafico Delivers What Amateur Marketing Can’t
Read article
Resource center
Blog
Loyalty Programs… It’s About Customers, Not Transactions
Read article
Resource center
Blog
A New Look for Windows
Read article
Resource center
Blog
Building Trust with Your Brand
Read article
Resource center
Blog
Technology in Marketing: More Than Social Media
Read article
Resource center
Blog
The Appearance of Your Employees Can Dramatically Impact Your Business
Read article
Resource center
Blog
Store Design: Image Is Everything
Read article
FAQ
Do you work project by project, or month to month?
{{ANSWER PENDING. Lou to confirm.}}
Who actually does the work on our account?
{{ANSWER PENDING. Lou to confirm.}}
Do we have to drop the vendors we already use?
{{ANSWER PENDING. Lou to confirm.}}
Can you do the storefront and the website, or just one of them?
{{ANSWER PENDING. Lou to confirm.}}
How do you decide where our next dollar goes?
{{ANSWER PENDING. Lou to confirm.}}
How long before this shows up in our sales numbers?
{{ANSWER PENDING. Lou to confirm.}}
Do you work with companies our size?
{{ANSWER PENDING. Lou to confirm.}}
One studio. Work that travels.
We design from one house in Connecticut, and the work gets installed wherever our clients trade.
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Grafico LLC
Connecticut, United States. 203-536-9792
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Times Square, New York
Western Union. Repositioning a global brand at retail.
-
Agent locations
Retail signage and merchandising that touched thousands of Agent locations.
Let’s figure out what’s actually driving your revenue.
This is where we start:
- Market research
- Competitor analysis
- Customer research
- Brand audit
- Website audit
- Marketing audit